Prenatal Period free essay sample

During each menstrual cycle, several ovarian follicles begin to mature and develop but usually only one follicle develops fully. While the other follicles recede, the dominant follicle produces an egg that will be released and can be fertilized. The egg is picked by one of the fallopian tubes and begins to travel towards the uterus; this is where fertilization takes place. Fertilization must take place within the 12-24 hour lifespan of the egg after ovulation or the egg begins to degenerate and is no longer capable of being fertilized. Usually only a single ovum is released during ovulation. However if two separate ova are released and fertilized the result can be fraternal twins. It could be two brothers, two sisters, or a brother and sister. They are no more genetically alike than any other two children from the same parents because they come from two separate eggs. Identical twins can result if one ovum is released and split into two parts. We will write a custom essay sample on Prenatal Period or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Identical twins genes are almost indistinguishable. After ovulation the first stage of the prenatal period begins, called the germinal stage which begins at conception and last through the second week of pregnancy. About 2,000 sperm will reach the uterus and the fallopian tube. One of the sperm must attach itself to the ovum and penetrate its outer surface. The fertilized ovum, which is now called the zygote, will travel down the fallopian tube until it reaches the uterus. Then it attaches itself to the lining of the uterus and continues to grow. The second stage of the prenatal period is the embryonic stage. It spans the 2-8 weeks that follow conception. At this point the zygote is now known as the embryo. The embryo begins to divide itself into two parts; one part will develop into the placenta while the other will go on to become your baby. Since all the basic organs are beginning to form, the embryo is very fragile. At about 21 days after conception, the beginnings of the spinal cord and eyes appear; at about 24 days, cells differentiate to form what will become part of the heart; at about 28 days, tiny buds appear that will develop into arms and legs; and at about 42 days, features of the face take shape. This is the stage where most major birth defects occur and when most miscarriages happen. Toward the end of the embryonic stage, the organism has developed a number of body organs, such as the heart. The embryo is only about 4 cm long but already has the beginnings of major body organs and limbs to look some-what human. Structures important to the support of the embryo develop during the embryonic stage, including the placenta and umbilical cord. The placenta plays a vital role in the development of your baby. The placenta is an organ that connects the blood supply of the mother to that of the fetus. The placenta feeds and nourishes the fetus while also disposing of toxic waste. Without it the baby could not survive. The third and final stage of the prenatal period is the fetal stage which begins two months after conception and lasts until birth. The fetus is becoming more of an individual during this stage. It develops vital organs such as lungs and physical characteristics. A fetus’s eyes and eyelids are completely formed; they have a fine coating of hair, lungs that are beginning to function, and well developed external sex organs develop at about 6 months. At the end of the fetal stage birth occurs and the fetus becomes a newborn. Sometimes babies are born before the 37th week of pregnancy, which are called premature babies. Because they are born too early, they weigh much less than a full-term baby. They may end up having health problems because their organs did not have enough time to develop. Premature babies need special medical care in a neonatal intensive care unit. They would stay in the NICU until their organ systems can work on their own. Sadly some premature babies don’t make it. A number of genetic errors can be tested for by amniocentesis during the fetal stage. Amniocentesis is a medical test done between weeks 14 and 20 of pregnancy. Amniocentesis consists of inserting a long needle through the mother’s abdominal muscles into the amniotic fluid surrounding the fetus. Doctors can identify a number of genetic problems by withdrawing and analyzing fetal cells in the fluid. More than 1,000 genetic disorders can be tested for and identified.

The History of Postage Stamps

The History of Postage Stamps Before adhesive paper stamps came along, letters were hand-stamped or postmarked with ink. Postmarks were invented by Henry Bishop and were at first called Bishop mark. Bishop marks were first used in 1661 at the London General Post Office. They marked the day and month the letter was mailed. The First Modern Postage Stamp: Penny Black The first issued postage stamp began with Great Britains Penny Post. On May 6, 1840, the British Penny Black stamp was released. The Penny Black engraved the profile of Queen Victorias head, who remained on all British stamps for the next 60 years.   Rowland Hill Invents Adhesive Postage Stamps A schoolmaster from England, Sir Rowland Hill invented the adhesive postage stamp in 1837, an act for which he was knighted. Through his efforts, the first stamp in the world was issued in England in 1840. Roland Hill also created the first uniform postage rates that were based on weight rather than size. Hills stamps made the prepayment of mail postage possible and practical. Hill had received a summons to provide evidence before the Commission for Post Office Enquiry in February 1837. In providing his evidence, he read from the letter he wrote to the Chancellor, including a statement the notation of paid postage could be created ...by using a bit of paper just large enough to bear the stamp and covered at the back with a glutinous wash....  This is the first publication of an unambiguous description of a modern adhesive postage stamp. Hill’s ideas for postage stamps and charging paid-postage based upon weight soon came to fruition and were adopted in many countries throughout the world. With the new policy of charging by weight, more people began using envelopes to mail documents. Hill’s brother Edwin Hill invented a prototype of the envelope-making machine that folded paper into envelopes quickly enough to match the pace of the growing demand for postage stamps. Rowland Hill and the postal reforms he introduced to the UK postal system are immortalized on several commemorative postage issues of the United Kingdom. William Dockwra In 1680, William Dockwra, an English merchant in London, and his partner  Robert Murray  established the  London Penny Post, a mail system that delivered letters and small parcels inside the city of London for a total of one penny. The postage for the mailed item was prepaid by the use of a hand-  stamp  to frank the mailed item, confirming payment of postage.   Shapes and Materials In addition to the most common rectangular shape, stamps have been printed in geometric (circular, triangular and pentagonal) and irregular shapes. The United States issued its first circular stamp in 2000 as a  hologram  of the earth.  Sierra Leone and Tonga have issued stamps in the shapes of fruit.   Stamps are most commonly made from paper designed specifically for them and are printed in sheets, rolls or small booklets. Less commonly, postage stamps are made of materials other than paper, such as  embossed  foil.

The Ins and Outs of a Necropsy

The Ins and Outs of a Necropsy Necropsy is a dissection of a dead animal to determine the cause of death. In essence, it is an autopsy performed on an animal, such as a whale or shark. Necropsies can help us learn more about the biology of an animal, how it is affected by disease or how human interactions may impact animals. Veterinarians regularly perform necropsies on livestock in order to determine whether the cause of death is due to sickness or other environmental factors that may affect the rest of the livestock. If caught early, we can use the information to prevent or contain outbreaks. Zoos  and other institutions that care for animals also perform necropsies on animals that have died in their care in order to ensure the safety of other animals who may be affected. Common Necropsy Procedures Some of the procedures for a necropsy include collecting samples from one or more of the internal organs, examining the stomach contents and looking for signs of trauma. The blood will also be examined in order to determine enzyme values and other factors.  From the necropsy, researchers and veterinarians are able to determine how old an animal is, whether or not a female had been pregnant and what the animal ate.   When it comes to whales, skeletons are kept after the necropsy and sent to universities, schools, and museums so that the specimen  can be studied well into the future.

Alexander I - Reformer or Autocrat Research Paper

Alexander I - Reformer or Autocrat - Research Paper Example Nevertheless, quite a few of those rulers have proved to be so influential that people and history have remembered them since time immemorial. In fact, these chronicles of ancient civilizations have always reigned over the credentials of history. Likewise, these emperors and their ruling periods have left a noticeable and ineradicable imprint in the history of the universe. Amongst the few incomprehensible autocrats that the world has witnessed, Alexander I is one of those enigmatic tsars that has tyrannized the region of Russia for more than a span of twenty years. While looking at the historical background of Russia, it has come under observation that Russia has been a foremost power of Europe that has played a significant role for the peace settlements of the greater parts of it. In addition, history enlightens that for over several centuries; Russia indulged itself as a curb for the European countries in front of the emperors that in quest of having the power over them1. Despite the fact that Alexander I had been a prominent personality of the history, several historical episodes deal with him but only a few meticulous analyses on his personality and policies have come under presentation. The autobiographical epic of Alexander I elucidate the piece of information that he was born in the latter years of the sixteenth century and the last quarter of decade 1770s in one of the largest cities of Russia. Alexander I the Blessed was another name given to him by the people of Russia as he ruled over Russia as an emperor for nearly twenty-five years during his shot span of life. Alexander I was also the Russian King of Poland for approximately ten years. He also gained recognition by becoming the â€Å"first Russian Grand Duke of Finland and Lithuania†2. Although Alexander I was the eldest son amongst his siblings, yet he became the successor to his father of the throne and came into power at a very young age. Alexander I became the czar of Russia when this state was in a turbulent and uncontrolled position due to the happening of Napoleonic Wars. According to the historians, the ruling period of Alexander has come under dissection in two periods primarily. The first period comes under remembrance mostly as progressive and the concluding years of the power deemed as orthodox or counterrevolutionary stage. The historical records reveal the fact that noninterventionist or liberal improvements and reforms were the highlighting facets during the earlier period of the sovereignty of Alexander I. Alexander I carried out the liberal reforms with an intention to transform Russian empire into a highly democratic and modernized society. Moreover, restructuring of the country and codify the legislation of Russia were amongst the numerous distinct reforms of Alexander I3. In addition to it, education and spread of knowledge was one of the fundamental aspects of the early reforms by Alexander I that came under key emphasis during his early reign in terlude. However, the latter period of his dominion states that he practiced much more arbitrary manner of conduct that even abolished or rolled back several preceding reforms consequently4. This is because he became quite conservative after defeating Napoleon who made an endeavor to surmount Russia. This defeat to Napoleon endorsed Alexander I as the most supreme and powerful ruler amongst all of the European emperors. Actually, the alliance of Russia with France deteriorated after this defeat to Napo

Management Information system (journal) Research Paper - 1

Management Information system (journal) - Research Paper Example Communication, however, can be based on wire basel or wireless, whereby wire basel includes coaxial, fiber optic and twisted pairs, while wireless includes sat., mic., cell phone, radio. In networking, protocol includes TCP, HTTP, Bluetooth and USB. System development, on the other hand, can either be long term or short term depending on the nature of the project. In developing a system, there are certain steps that must be followed for it to be a success. The foremost step is the formation of a team that will go through the whole process. This step is then followed by system analysis followed by a feasibility study, a study which analyzes the practicability of the project in various capacities. System design then follows next, which includes buy, lease, outsource and build. This is closely followed by a significant step of coding and testing. User stage then follows whereby the system is tested, documented, training conducted and implementation plan developed. Lastly, operation maintenance and audit comes into play, which marks the last stage of system

American education Essay Example for Free

American education Essay Education in China is growing. Over the past years Chinas education system has been attempting, and been successful in improving the education in China. China for many years did not put much emphasis on education. China was more traditional, meaning they were more interested in farming and working. Prior the 1840 education in China was only for the elite, the high class. The main purpose of education was to train what China called gentlemen or high officials. This is the time of Confucius, a Chinese philosopher who introduced China to the Royal Examination System, which is used to select imperial officers. Chinas education was very rigid and it focused highly on technology thus China has a high rate of illiteracy. Early Chinese students were not very well rounded; they were limited in what they could study. For example a student of science would not know much about Humanities, and vice versa, a student of Humanities would not know much about science. This approach of learning narrowed the range of knowledge that a Chinese student might have. This would limit the students thinking and restrict their future development. When a student is limited in what he of she can do then that will dramatically decrease the number of jobs that they have to chose from. American education is a lot different than the early Chinese education. In America, school is for developing critical thinking skills. American education teaches students to apply what they learn in the class to the outside world. They teach students to think outside of the box and how to think deep and to apply critical thinking skills. Critical thinking is expected in America, as for China they are more knowledge focused. The Chinese function more on memorization of knowledge and facts, again this limits them in their thinking. Chinas education is based on training for entrance exams for college; this time of exams is known as black July. They memorize a lot of facts and then repeat them on a test. In America they teach how to apply what we learn to many different problems, to see if the students can figure them out. Chinas system is very competitive. The students compete with each other because there is limited space in college and there are limited jobs, in their marrow fields. This increases the pressure on the students, students at times commit suicide or run away from home and often suffer form depression because the pressure is so great on them, form their family and also themselves. Unlike most American students Chinese students are eager to learn and work really hard, they want to be the best that they can be for themselves and also for their family. China is making a lot of reforms on their education approach today. They are slowly adopting some of the western worlds principles. They are beginning to encourage students to study in more than one field, such as if a students is studying mathematics they also can, and often do study another subject such as science. This is broadening the students horizons and allowing them to be more rounded in their capabilities. This also increases the job types that they might be able to do. The Chinese are beginning to put more of an emphasis on critical thinking than they have in the years past. This takes some of the pressure off of the students and evens it out a little more, because if the cant find a job and all they have is one skill then they will suffer and be left out working maybe a low rate job. If a student has more flexibility in what he or she can do then there will be more options for them in the job field. The education systems of China and America are more and more beginning to resemble one another. A few differences that still exist today are that the American schools are more centered on the students and interaction learning while the China schools are more teacher- focused and lecture oriented. American schools also encourage the students to debate with the teacher and ask questions during class. China has a phrase called saving face; this means that the students would rather not know the answer than to ask a dumb question. Teachers dont encourage questions during class and dont allow much debate. There are both strengths and weaknesses to both Chinese and American education methods. Chinese students study hard and often. They are viewing school as a privilege and a competition while most Americans view school as boring and tiresome. While Americans struggle with memorization and discipline, they are strong in critical thinking. American students are more rounded and able to apply what they have learned too many different things, whereas the Chinese are somewhat limited. I would have to say that all in all both systems have their positives and their negatives but as the years progress, improvement in each country will also.

Human Imperfection Illustrated in Frosts Poem, After Apple Picking Ess

The poem â€Å"After Apple Picking† by Robert Frost expresses the feelings of the narrator during and after the process of harvesting apples by showing the sustainability and ambition of human spirit. Frost’s poem is an accurate reflection of life and of human imperfection through the use of repetition, literal and figurative language and various symbols. The repeated use of the word â€Å"sleep† resonates throughout the poem and suggests that the narrator is experiencing fatigue and weariness, â€Å"I am drowsing off / I cannot rub the strangeness from my sight / Upon my way to sleep before it fell / My instep arch not only keeps the ache / [Woodchuck]’s sleep† (Frost 8-21) One interpretation of sleep is a â€Å"final sleep† due to sleep’s association with winter in this piece. Because winter is most commonly associated to death of life, one may assume that was the author’s intended definition. However, a more logical and literal interpretation is the fact that the speaker is worn out and tired from picking apples, which would relate to and explain some of the other figures of speech in the poem. T...

Women’s Rights in Developing Countries

Not unknown to us is the fact that in many countries, inequality between men and women still exists. In gender differences for example in earnings and occupations of American women , the ratio of female to male earnings among full time workers was roughly constant from the 1950’s to the early 1980’s and the segregation of occupations by sex is substantial and has declined only slightly across the last century (Goldin, 1994). This problem is even worse in developing countries where people suffer from appalling poverty. Evidence of gender inequality and exploitation of women exist in most societies, yet some of the worst cases are found in the developing world. The murder of some five thousand woman annually in India by dissatisfied husbands; the enslavement of women working in Pakistan’s brick-making industry; wife beatings in Zambia and the Andes; and the sale of child brides are only a few of the many instances of women’s subservient status in many Third World countries (Sadelksi, 1997). Countries that do not sufficiently meet its necessary sustenance can even have bigger rifts in the disparity between men and women. Studies show that in developing countries, severity of inequality to health, life expectancy at birth, quality of life, workload, education, legal rights, and economic mobility are some of the areas where men and women differ (Witwer, 1997; World Conference on Women, 1995; & Huyer, 1997 as cited in Park, n. d. ). The burden of this inequality between men and women is compounded by the failure of some developing countries to recognize women’s rights. In Asia, women work more than men but they get paid less. Fifty percent (50%) of food production in Asia comes from the sector of women but they get little recognition for that (Shah, 2007). Faced by this issue, we can say that although developing countries have relatively moved from an extreme patriarchic society to a more permissive structure allowing both sexes to freely exercise their rights, women continue to be unwilling victims of discrimination. Indeed men and women are created uniquely, however in our society, the women are always taken as the inferior one, supporting the men. According to Plato’s â€Å"The Republic† (in Ebenstein & Ebenstein, 2000), there is no occupation concerned with the management of social affairs which belongs to woman or to man, as such. Natural gifts are to be found here and there in both creatures alike; and every occupation is open to both, so far as their natures are concerned, though woman is for all purposes the weaker. But is this convention enough reason to strip women of their rights and abuse them? It seems illogical that because women are women, they would be taken as weaker and more inferior. It is only an issue of gender. Gender is a social construction that although useful has been dominated by a male bias and is particularly oppressive to women (Littlejohn, 2002). This is construction is nothing but a false ideology that made us believe that we are thinking are necessarily true, when in fact they are not. An international organization that facilitates international law and security, the United Nations established a commission on the status of women in 1946 (Division, 2005). Since 1975 conferences have been made and provided avenue for women all around the globe to voice out their sentiments and situations. Consequently, several declarations have been created such as the Universal Declaration of Human Rights (Office, n. d. ) and the Convention on the Elimination of All Forms of Discrimination Against Women (United Nations, 2000). But the question still remains- are these being observed in most countries? In some places, claims are made that women’s rights will be respected more, yet policies are sometimes not changed enough, thus still undermining the rights of women (Shah, 2007). Looking at the issue closely, there is the undeniable truth that yes, policies are existing to protect women from abuses. But what we fail to see is that the implementation of these policies are sometimes met by resistance, nit so much because the people does not like to establish relative order in their society but because the complex nature of culture would not easily permit these changes to happen. Relative order because for all we know, developing countries’ society see themselves as ordered despite infringes on women’s rights. For example, in South Asia and Sub-Saharan Africa, early marriage of girls is common. The threat of HIV induces parents to marry their daughters in the mistaken belief that this will protect them from infection (Women’s Rights, n. . ). In Pakistan, honor killings directed at women have been carried for even the slightest reasons (Shah, 2007). It surely is not easy to change tradition overnight. In many developing countries, the sad truth of continued unfair treatment to women exists. In some regions they are not allowed to inherit or own property, meaning that a woman without a male protection has very few ways to support herself or her children. Moreover, stigma and ridicule prevents women from bringing cases to courts that may rectify injustices (UNAIDS, UNFPA, & UNIFEM, n. d. ). Moreover, women during their lifetime meets various discrimination that include foeticide and infanticide. In many developing countries where preference for sons exists, misuse of diagnostic tools can aid in determining gender of babies. Death from pregnancy complications and childbirth has also been accounted highest in developing countries (Shah, 2007). These clearly show us how culture can be against the rights of women. They are denied of their right to live even at conception when men are given more privilege. They suffer from lack of medical attention when they carry children and their partners go footloose. Aside from cultural issues, some other facets of women’s rights violated include education (Jejeebhoy, 1995; Malhotra & Mather, 1997), discrimination in the workplace (Shah, 2007; Malhotra & Mather, 1997), reproductive rights (Jejeebhoy, 1995; Shah, 2007), and even how women are portrayed in the media (Shah, 2007). In almost every setting, regardless of region, culture or level of development, well-educated women have a greater say in their lives (Jejeebhoy, 1995). However in developing countries where education is beyond the reach of most women, how can we expect them to have better lives? According to UNICEF (2007) because women have to spent much of their time at home, they get paid less in their jobs. And even if women have the financial power, they do not necessarily have power over family decisions (Malhotra & Mather, 1997). Women’s rights refers to the freedoms inherently possessed by women and girls of all ages, which may be institutionalized, ignored or suppressed by law, custom and behavior in a particular society (Hosken, 1981). These rights are meant to protect women from the oppression that they are experiencing and also provide opportunities to empower themselves. In developing countries where tradition is more prevalent than reason, it is not easy for women to safeguard themselves. For a society that has existed with a certain practice whether oppressive or not to women, change can only happen if the need arises. We cannot expect cultures to suddenly reorganize simply because they appear barbaric to us. No, this will be imperialism. Taking into consideration the history of most colonized countries, the suppression of cultural practices has become more of a disadvantage. This is not to say that women should be left on their own and wait for society to feel the need to uplift the status of women. According to Human Rights Watch (n. d. ) arguments that sustain and excuse these human rights abuses – those of cultural norms, â€Å"appropriate† rights for women, or western imperialism – barely disguise their true meaning: that women's lives matter less than men's. Cultural relativism, which argues that there are no universal human rights and that rights are culture-specific and culturally determined, is still a formidable and corrosive challenge to women's rights to equality and dignity in all facets of their lives. What is needed now is a more realistic creation of rights that would not clash with the culture. There should always be harmony between policies and customs for after all, quoting from the book The Little Prince, â€Å"Authority rests on reason. † Women’s rights, just like any other right need to be observed and defend everyone from all kinds of oppression. Societies have gone past primitive to a more modern setting and hopefully this development would be instrumental to the empowerment of women and creation of a better society.

The Impact of Advertising in Our Daily Lives Student

Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern means used to publicize a product, an industrial or commercial to1830. Advertising does influence our consumption? Indeed, advertising influences our choices as consumers, initially targeting its message, then the presence of subliminal image and ending with propaganda. However, advertising is not that this aim, it can also be humanistic objects. Advertising is ubiquitous. Advertising does not leave us indifferent: She seduces,entertains or otherwise irritated, exasperated. The goal is to make known and to bring a product to purchase behavior. Advertising is a product of mass consumption. Theadvertisement conveys the norm of internality: â€Å"You can as long as we confine the means. † Advertising is the vector, creates or reinforces stereotypes. She teaches the components of a lifestyle (hygiene, meals †¦ ) desirable. It relays the consumer aspects of the practice groups that are in dominant positions and luxury products are presentedas accessible to all. They played on and reinforces stereotypes. Advertising is fundamentally conservative. Advertising adapts to customer segments. . Advertising inventing anything. An advertising is so easy for her to come to encourage there are several steps. The development of a commercial complex, the general approachbegins by defining strategy with targets thereof, objectives and constraints, we must then develop the message you want to go and find media to disseminate the advertising. Everything is considered and calculated. Developing a message inside of an advertisement is done by â€Å"copy strategy â€Å". It has promise, a concrete proposal to the consumer, the evidence supporting the promise corresponding to a distinguishing feature of the product, the consumer benefit, as provided by the use of this product, and tone, the elements of messages to create an atmosphere. Then there is the advertisement which consists of visual, written and sound effects. All items are calculated based on the target (the slogan, color, text, grip). Advertising also encourages us through subliminal image. The subliminal image is an image that is undetectable to the naked eye but the brain processes anyway. It should be noted that most existing laws prohibiting such images in advertising. A subliminal message is a stimulus that is not consciously perceived by the person who receives it ,it is beyond the level of consciousness, but it excites the senses well. An example of a subliminal message is in the re-election of Francois Mitterrand to the presidency. The daily of Paris â€Å"accusing him of having received subliminal messages contained in the Generic of journal TV france2. We can clearly see when it stops the picture is a picture of Mitterrand in the credits. However, the trial for â€Å"electoral manipulation† has been lost because the image lasted more than one twenty-fifth of a second, thereby excluding the qualifying subliminal. But there are many other examples. One can see that M6(French TV ) Is taken in offense by the HAC (Higher Audiovisual Council) for airing during the credits to sponsor the show â€Å"Camera Cafe† a subliminal image representing the logo Freedent White, a chewing gum brand Wrigley's . Propaganda is also a way to encourage consumption in our advertising. It is primarily a tool of manipulation. All those who hold power use it to convince, manipulate, and getmembership bid. Religions, sects, governments use them to achieve their ends. For their part, traders, sellers, use advertising which is a form of propaganda. Traders, vendors, seeking to convince people that they hold the secret to make them happy, the secret is obviously their products supposedly miraculous. And the dream continues. Propaganda or advertising, used in all areas: consumer products, sporting, cultural, fashion, electronic gadgets, etc.. All are using advertising to convince people to buy their products. The power of propaganda or advertising is not from the veracity of the facts or the quality of the product and it comes from the persuasiveness of the seller and his ability to convince. The means used must touch the emotions of the customer. It is the intent of the religions, governments, traders, sellers. Everything is used to transfer theresistance and get people to buy, to become passionate followers, fanatics. Wealways call to emotions rather than reason, as it is with emotion that we submit to it as easily. Despite the manipulative side of advertising, communication can be more humanistic goals. Road safety has constantly need to communicate, need to be present in the eyes of drivers. It therefore makes advertising campaigns to sensitize the impact of alcohol, drugs, phone or driving too fast. In this case, the short films that can be seen on television as advertising are not intended to influence or manipulate but to educate, raise awareness to the driver that he is endangering himself and others and should therefore be careful. The images are harsh, violent, traumatic. By dint of constantly saying that we should not drink and drive, using advertising campaigns, present and future generations will be increasingly sophisticated and advertising will be served with human goals. Advertising against alcohol and drugs at the wheel are more common on our television screens to educate young drivers and other road hazards. The side of the advertising that appears next is a more objective, we do not sell anything, it merely gives advice that is useful. Do not take the road hazards and the lightly advertising makes us feel good. Found in this type of advertising to target a more human side. Manipulation is not the goal of this campaign. The AIDS campaign is high profile, many commercials are created, like those for road safety awareness, prevent risks. These are general interest campaigns to raise awareness of a social or economic problem. They are nonprofit. There are different kinds of campaigns of this kind, such as prevention against smoking, the presidential campaigns, the introduction of TNT on all TV. These ads are aimed to prevent, anticipate, fight, act on economic or social problems. In conclusion, advertising is a form of communication that greatly influences our consumption. One can almost qualify as a science because everything is calculated for one is like to eat what we saw, or we will create the need for what we heard. Advertising manipulates us in our buying behavior. We identify with the characters in advertisings; we create needs, and must be filled. Advertising hide flaws because it transmits he new movements of fashion or appearance to the company embarks and followsthis movement with no questions asked to fit the new mold. However, advertising has a positive side when it comes to raise awareness of the dangers of drinking and driving, or protect themselves against AIDS. It therefore has a more human purpose when not used for profit to sell us the latest product of such a mark. Chapter one: The origin of advertising 1-history of advertising: Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. ]History tells us that Out-of-home advertising and billboards are the oldest forms of advertising. As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers. As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called â€Å"quack† advertisements became a problem, which ushered in the regulation of advertising content. As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad- the copy, layout, and artwork- was stilled prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N. W. Ayer & Son was founded. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N. W. Ayer opened in 1869, and was located in Philadelphia. At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with the message â€Å"The skin you love to touch†. . In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company, the British Broadcasting Company, but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model, creating theCanadian Broadcasting Corporation. However, in the United States, the capitalist model prevailed with the passage of theCommunications Act of 1934 which created the Federal Communications Commission. [5] However, the U. S. Congress did require commercial broadcasters to operate in the â€Å"public interest, convenience, and necessity†. 6] Public broadcasting now exists in the United States due to the 1967 Public Broadcasting Act which led to the Public Broadcasting Service and National Public Radio. In the early 1950s, the Dumont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial televi sion industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show—up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame. The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign—featuring such headlines as â€Å"Think Small† and â€Å"Lemon† (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a â€Å"position† or â€Å"unique selling proposition† designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period. The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, andShopTV Canada. Marketing through the Internet opened new frontiers for advertisers and contributed to the â€Å"dot-com† boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.

Bruce Lee essays

Bruce Lee essays It was Bruce Lees ability, on screen and off, to cross this gap between Zen intent and violent result that made him truly special. He was a great fighter and an interesting human being who knew how to communicate to both East and West. Alex Ben Block, The Legend of Bruce Lee In light of this quotation, how did Bruce Lee bridge the gulf between Eastern and Western audiences to become an international film star? For many of his fans all across the world, Bruce Lee has achieved an almost God-like status. Many of the books written about him posthumously are written by people who greatly admire the man, people who negate the value of Bruce Lee: the international film star and instead focus, to an almost obsessive level, on Bruce Lee: the king of Kung Fu, Bruce Lee: the Eastern philosopher, Bruce Lee: the mystical sensei, Bruce Lee: the legend. This may be due to his sudden and untimely death in 1973. Less than a year after his death, the writer Alex Ben Block predicted, quite rightly, that, Someday far down the line, after East and West have met, people will tell Bruce Lee stories in the same dreamy way people tell Jimmy Dean or Buddy Holly or Janis Joplin stories. My aim in this essay is to discard all the myths that surround Bruce Lee, all the speculations about the man himself. My focus will be Bruce Lee the film star, the image that he created which appealed to both East and West. In his unfortunately short adult career he completed four films and I will examine these to try and find what it was about Bruce Lee that made him an international star, the qualities that made him popular in both Hong Kong and Britain/America. In the Chinese Year of the Dragon, on 27th November 1940, a baby boy was born to Lee Hoi Cheun (a minor star of the Cantonese Opera Company of Hong Kong) and his wife, Grace. The city of the birth was San Francisco, but this ...

Agriculture and Animal Husbandry in Ecuador Essay -- agricultural contam

The Costa region is located between the Pacific Ocean and the Andes Mountains, and is made up of coastal lowlands, coastal mountains, and hilly hills that separate river valleys. Ecuador has a long and varied coastline. It is the country’s most fertile and productive land. The crops that would be commonly found in this region are: Bananas, rice crop, and cocoa. The truly coastal provinces have active fisheries. Coastal waters are rich with anchovies, mackerel, tuna, shrimp, fish, tilapia, and crab. Shrimp and tilapia are raised in small ponds. Cocoa is grown primarily by small scale farmers mainly in tropical cropping systems. Rice is a very important crop grown by small and medium scale farmers. (1) Most of this nation’s bananas, cacao, coffee and sugar cane are raised on plantations in the coastal lowlands. Oranges and rice are also grown in the coastal lowlands. Ecuador is the world’s leading producer of balsa wood which grows in the coastal lowlands. (5) The Sierra region has two major chains of the Andes Mountains, the Coproduce mainly beef and dual purpose cattle with dairy. For a country that’s no bigger than the state of Colorado, it’s amazing how diverse its agricultural regions are. (1) SOURCES: 1) Central Intelligence Agency, CIA, (2013), â€Å"South America: Ecuador†, http://www.cia.gov/library/publications, World Fact book 2) CROPS, U.S. Library of Congress, 1989. http://countrystudies.us/ecuador/46.htm 3) Country Pasture/Forage Resource Profiles , J.M. Suttie and S.G. Reynolds in January, 2003 and modified by S.G. Reynolds in May 2006, http://www.fao.org/ag/agp/AGPC/doc/pasture/forage.htm 4) Encyclopedia of the Nations, 2014 Advameg, Inc., http://www.nationsencyclopedia.com/Americas/Ecuador-ENVIRONMENT.html#ixzz2rMkJUyg3 5) World Book Encyclopedia, 2014, World Book inc., Chicago, IL 6) Culture Shock Ecuador, Nicholas Crowder, Marshall Cavendish 2001, Tarrytown, NY

The Health Care Dilemma Essay Example | Topics and Well Written Essays - 1000 words

The Health Care Dilemma - Essay Example Essentially, it nationalized health care, reformed the American private health insurance sector and will work to provide universal coverage for all Americans through the â€Å"individual mandate† concept, which rules all Americans to buy insurance otherwise they will face a fine. This federal legislation is a flawed policy that needs to be repealed or amended, at the least. The fact is that it is unconstitutional, un-American and half-baked piece of legislation that has been passed in order to save President’s Obama’s face in his drive to deliver an election campaign promise. Un-American Universal coverage or the mandate for everyone to buy insurance is against American values. The United States has thrived and prospered through the freedom by which its enterprises and its citizens conducted their affairs. With the nationalized health care, the government would be encroaching on the rights of individuals to choose and decide what is best for themselves. In addition, the government is taking more responsibility for welfare than what is necessary. The country has trudged on and has actually grown in the past decades, with the government taking a laissez faire attitude and giving free rein to enterprises and nurturing capitalism. The nationalized health care law is pandering to the people through its mantra of social justice but the fact is that it is against the American ethos that defines poverty and how individuals are responsible for their own fates. Elaborate welfare systems such as the Obamacare, are inherently misguided because, instead of the social justice or a ddressing inequality, they are more prone to breed social ills simply by promoting the rejection of individual responsibility. Obamacare is against the American individualism and liberal policies that has worked for the American experience and the country to its current economic status and to sacrifice it just to satisfy some presidential rhetoric is tantamount to eroding the American economic fabric and social fabrics. Constitutional Question The Obama administration, with all its policies that advances welfare and big government is ensuring an American transition towards socialism. This development cannot proceed without sacrificing certain of civil liberties. This is already being demonstrated in the nationalized health care. The legislature has taken upon itself sweeping powers in order to curtail certain constitutional rights in order to pass the Obamacare legislation. With the law, the federal government is, in effect, forcing Americans to qualify under health coverage require ments, threatening them with punishments in the process. For many legal experts, this is unconstitutional. The state of Virginia, for instance, has already filed a lawsuit against the healthcare law, arguing that there is a legal precedence outlawing such an act. Particularly, it stated: Regulation of non-economic activity under the Commerce Clause is possible only through the Necessary and Proper Clause... The Necessary and Proper Clause confers supplemental authority only when the means adopted to accomplish an enumerated power are 'appropriate', are 'plainly adapted to that end', and are 'consistent with the letter and spirit of the constitution.' Requiring citizen-to-citizen subsidy or redistribution is contrary to the foundational assumptions of the constitutional compact (5-6). The above ruling explicitly cites how the nationalized health care is unconstitutional by virtue of its mandatory redistribution of service and wealth with the subsidy to the entire