The Impact of Advertising in Our Daily Lives Student

Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern means used to publicize a product, an industrial or commercial to1830. Advertising does influence our consumption? Indeed, advertising influences our choices as consumers, initially targeting its message, then the presence of subliminal image and ending with propaganda. However, advertising is not that this aim, it can also be humanistic objects. Advertising is ubiquitous. Advertising does not leave us indifferent: She seduces,entertains or otherwise irritated, exasperated. The goal is to make known and to bring a product to purchase behavior. Advertising is a product of mass consumption. Theadvertisement conveys the norm of internality: â€Å"You can as long as we confine the means. † Advertising is the vector, creates or reinforces stereotypes. She teaches the components of a lifestyle (hygiene, meals †¦ ) desirable. It relays the consumer aspects of the practice groups that are in dominant positions and luxury products are presentedas accessible to all. They played on and reinforces stereotypes. Advertising is fundamentally conservative. Advertising adapts to customer segments. . Advertising inventing anything. An advertising is so easy for her to come to encourage there are several steps. The development of a commercial complex, the general approachbegins by defining strategy with targets thereof, objectives and constraints, we must then develop the message you want to go and find media to disseminate the advertising. Everything is considered and calculated. Developing a message inside of an advertisement is done by â€Å"copy strategy â€Å". It has promise, a concrete proposal to the consumer, the evidence supporting the promise corresponding to a distinguishing feature of the product, the consumer benefit, as provided by the use of this product, and tone, the elements of messages to create an atmosphere. Then there is the advertisement which consists of visual, written and sound effects. All items are calculated based on the target (the slogan, color, text, grip). Advertising also encourages us through subliminal image. The subliminal image is an image that is undetectable to the naked eye but the brain processes anyway. It should be noted that most existing laws prohibiting such images in advertising. A subliminal message is a stimulus that is not consciously perceived by the person who receives it ,it is beyond the level of consciousness, but it excites the senses well. An example of a subliminal message is in the re-election of Francois Mitterrand to the presidency. The daily of Paris â€Å"accusing him of having received subliminal messages contained in the Generic of journal TV france2. We can clearly see when it stops the picture is a picture of Mitterrand in the credits. However, the trial for â€Å"electoral manipulation† has been lost because the image lasted more than one twenty-fifth of a second, thereby excluding the qualifying subliminal. But there are many other examples. One can see that M6(French TV ) Is taken in offense by the HAC (Higher Audiovisual Council) for airing during the credits to sponsor the show â€Å"Camera Cafe† a subliminal image representing the logo Freedent White, a chewing gum brand Wrigley's . Propaganda is also a way to encourage consumption in our advertising. It is primarily a tool of manipulation. All those who hold power use it to convince, manipulate, and getmembership bid. Religions, sects, governments use them to achieve their ends. For their part, traders, sellers, use advertising which is a form of propaganda. Traders, vendors, seeking to convince people that they hold the secret to make them happy, the secret is obviously their products supposedly miraculous. And the dream continues. Propaganda or advertising, used in all areas: consumer products, sporting, cultural, fashion, electronic gadgets, etc.. All are using advertising to convince people to buy their products. The power of propaganda or advertising is not from the veracity of the facts or the quality of the product and it comes from the persuasiveness of the seller and his ability to convince. The means used must touch the emotions of the customer. It is the intent of the religions, governments, traders, sellers. Everything is used to transfer theresistance and get people to buy, to become passionate followers, fanatics. Wealways call to emotions rather than reason, as it is with emotion that we submit to it as easily. Despite the manipulative side of advertising, communication can be more humanistic goals. Road safety has constantly need to communicate, need to be present in the eyes of drivers. It therefore makes advertising campaigns to sensitize the impact of alcohol, drugs, phone or driving too fast. In this case, the short films that can be seen on television as advertising are not intended to influence or manipulate but to educate, raise awareness to the driver that he is endangering himself and others and should therefore be careful. The images are harsh, violent, traumatic. By dint of constantly saying that we should not drink and drive, using advertising campaigns, present and future generations will be increasingly sophisticated and advertising will be served with human goals. Advertising against alcohol and drugs at the wheel are more common on our television screens to educate young drivers and other road hazards. The side of the advertising that appears next is a more objective, we do not sell anything, it merely gives advice that is useful. Do not take the road hazards and the lightly advertising makes us feel good. Found in this type of advertising to target a more human side. Manipulation is not the goal of this campaign. The AIDS campaign is high profile, many commercials are created, like those for road safety awareness, prevent risks. These are general interest campaigns to raise awareness of a social or economic problem. They are nonprofit. There are different kinds of campaigns of this kind, such as prevention against smoking, the presidential campaigns, the introduction of TNT on all TV. These ads are aimed to prevent, anticipate, fight, act on economic or social problems. In conclusion, advertising is a form of communication that greatly influences our consumption. One can almost qualify as a science because everything is calculated for one is like to eat what we saw, or we will create the need for what we heard. Advertising manipulates us in our buying behavior. We identify with the characters in advertisings; we create needs, and must be filled. Advertising hide flaws because it transmits he new movements of fashion or appearance to the company embarks and followsthis movement with no questions asked to fit the new mold. However, advertising has a positive side when it comes to raise awareness of the dangers of drinking and driving, or protect themselves against AIDS. It therefore has a more human purpose when not used for profit to sell us the latest product of such a mark. Chapter one: The origin of advertising 1-history of advertising: Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. ]History tells us that Out-of-home advertising and billboards are the oldest forms of advertising. As the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, signs that today would say cobbler, miller, tailor or blacksmith would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers. As education became an apparent need and reading, as well as printing, developed advertising expanded to include handbills. In the 17th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called â€Å"quack† advertisements became a problem, which ushered in the regulation of advertising content. As the economy expanded during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad- the copy, layout, and artwork- was stilled prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N. W. Ayer & Son was founded. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N. W. Ayer opened in 1869, and was located in Philadelphia. At the turn of the century, there were few career choices for women in business; however, advertising was one of the few. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman – for a soap product. Although tame by today's standards, the advertisement featured a couple with the message â€Å"The skin you love to touch†. . In the early 1920s, the first radio stations were established by radio equipment manufacturers and retailers who offered programs in order to sell more radios to consumers. As time passed, many non-profit organizations followed suit in setting up their own radio stations, and included: schools, clubs and civic groups. When the practice of sponsoring programs was popularised, each individual radio program was usually sponsored by a single business in exchange for a brief mention of the business' name at the beginning and end of the sponsored shows. However, radio station owners soon realised they could earn more money by selling sponsorship rights in small time allocations to multiple businesses throughout their radio station's broadcasts, rather than selling the sponsorship rights to single businesses per show. This practice was carried over to television in the late 1940s and early 1950s. A fierce battle was fought between those seeking to commercialise the radio and people who argued that the radio spectrum should be considered a part of the commons – to be used only non-commercially and for the public good. The United Kingdom pursued a public funding model for the BBC, originally a private company, the British Broadcasting Company, but incorporated as a public body by Royal Charter in 1927. In Canada, advocates like Graham Spry were likewise able to persuade the federal government to adopt a public funding model, creating theCanadian Broadcasting Corporation. However, in the United States, the capitalist model prevailed with the passage of theCommunications Act of 1934 which created the Federal Communications Commission. [5] However, the U. S. Congress did require commercial broadcasters to operate in the â€Å"public interest, convenience, and necessity†. 6] Public broadcasting now exists in the United States due to the 1967 Public Broadcasting Act which led to the Public Broadcasting Service and National Public Radio. In the early 1950s, the Dumont Television Network began the modern practice of selling advertisement time to multiple sponsors. Previously, DuMont had trouble finding sponsors for many of their programs and compensated by selling smaller blocks of advertising time to several businesses. This eventually became the standard for the commercial televi sion industry in the United States. However, it was still a common practice to have single sponsor shows, such as The United States Steel Hour. In some instances the sponsors exercised great control over the content of the show—up to and including having one's advertising agency actually writing the show. The single sponsor model is much less prevalent now, a notable exception being the Hallmark Hall of Fame. The 1960s saw advertising transform into a modern approach in which creativity was allowed to shine, producing unexpected messages that made advertisements more tempting to consumers' eyes. The Volkswagen ad campaign—featuring such headlines as â€Å"Think Small† and â€Å"Lemon† (which were used to describe the appearance of the car)—ushered in the era of modern advertising by promoting a â€Å"position† or â€Å"unique selling proposition† designed to associate each brand with a specific idea in the reader or viewer's mind. This period of American advertising is called the Creative Revolution and its archetype was William Bernbach who helped create the revolutionary Volkswagen ads among others. Some of the most creative and long-standing American advertising dates to this period. The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, andShopTV Canada. Marketing through the Internet opened new frontiers for advertisers and contributed to the â€Å"dot-com† boom of the 1990s. Entire corporations operated solely on advertising revenue, offering everything from coupons to free Internet access. At the turn of the 21st century, a number of websites including the search engine Google, started a change in online advertising by emphasizing contextually relevant, unobtrusive ads intended to help, rather than inundate, users. This has led to a plethora of similar efforts and an increasing trend of interactive advertising.

Bruce Lee essays

Bruce Lee essays It was Bruce Lees ability, on screen and off, to cross this gap between Zen intent and violent result that made him truly special. He was a great fighter and an interesting human being who knew how to communicate to both East and West. Alex Ben Block, The Legend of Bruce Lee In light of this quotation, how did Bruce Lee bridge the gulf between Eastern and Western audiences to become an international film star? For many of his fans all across the world, Bruce Lee has achieved an almost God-like status. Many of the books written about him posthumously are written by people who greatly admire the man, people who negate the value of Bruce Lee: the international film star and instead focus, to an almost obsessive level, on Bruce Lee: the king of Kung Fu, Bruce Lee: the Eastern philosopher, Bruce Lee: the mystical sensei, Bruce Lee: the legend. This may be due to his sudden and untimely death in 1973. Less than a year after his death, the writer Alex Ben Block predicted, quite rightly, that, Someday far down the line, after East and West have met, people will tell Bruce Lee stories in the same dreamy way people tell Jimmy Dean or Buddy Holly or Janis Joplin stories. My aim in this essay is to discard all the myths that surround Bruce Lee, all the speculations about the man himself. My focus will be Bruce Lee the film star, the image that he created which appealed to both East and West. In his unfortunately short adult career he completed four films and I will examine these to try and find what it was about Bruce Lee that made him an international star, the qualities that made him popular in both Hong Kong and Britain/America. In the Chinese Year of the Dragon, on 27th November 1940, a baby boy was born to Lee Hoi Cheun (a minor star of the Cantonese Opera Company of Hong Kong) and his wife, Grace. The city of the birth was San Francisco, but this ...

Agriculture and Animal Husbandry in Ecuador Essay -- agricultural contam

The Costa region is located between the Pacific Ocean and the Andes Mountains, and is made up of coastal lowlands, coastal mountains, and hilly hills that separate river valleys. Ecuador has a long and varied coastline. It is the country’s most fertile and productive land. The crops that would be commonly found in this region are: Bananas, rice crop, and cocoa. The truly coastal provinces have active fisheries. Coastal waters are rich with anchovies, mackerel, tuna, shrimp, fish, tilapia, and crab. Shrimp and tilapia are raised in small ponds. Cocoa is grown primarily by small scale farmers mainly in tropical cropping systems. Rice is a very important crop grown by small and medium scale farmers. (1) Most of this nation’s bananas, cacao, coffee and sugar cane are raised on plantations in the coastal lowlands. Oranges and rice are also grown in the coastal lowlands. Ecuador is the world’s leading producer of balsa wood which grows in the coastal lowlands. (5) The Sierra region has two major chains of the Andes Mountains, the Coproduce mainly beef and dual purpose cattle with dairy. For a country that’s no bigger than the state of Colorado, it’s amazing how diverse its agricultural regions are. (1) SOURCES: 1) Central Intelligence Agency, CIA, (2013), â€Å"South America: Ecuador†, http://www.cia.gov/library/publications, World Fact book 2) CROPS, U.S. Library of Congress, 1989. http://countrystudies.us/ecuador/46.htm 3) Country Pasture/Forage Resource Profiles , J.M. Suttie and S.G. Reynolds in January, 2003 and modified by S.G. Reynolds in May 2006, http://www.fao.org/ag/agp/AGPC/doc/pasture/forage.htm 4) Encyclopedia of the Nations, 2014 Advameg, Inc., http://www.nationsencyclopedia.com/Americas/Ecuador-ENVIRONMENT.html#ixzz2rMkJUyg3 5) World Book Encyclopedia, 2014, World Book inc., Chicago, IL 6) Culture Shock Ecuador, Nicholas Crowder, Marshall Cavendish 2001, Tarrytown, NY

The Health Care Dilemma Essay Example | Topics and Well Written Essays - 1000 words

The Health Care Dilemma - Essay Example Essentially, it nationalized health care, reformed the American private health insurance sector and will work to provide universal coverage for all Americans through the â€Å"individual mandate† concept, which rules all Americans to buy insurance otherwise they will face a fine. This federal legislation is a flawed policy that needs to be repealed or amended, at the least. The fact is that it is unconstitutional, un-American and half-baked piece of legislation that has been passed in order to save President’s Obama’s face in his drive to deliver an election campaign promise. Un-American Universal coverage or the mandate for everyone to buy insurance is against American values. The United States has thrived and prospered through the freedom by which its enterprises and its citizens conducted their affairs. With the nationalized health care, the government would be encroaching on the rights of individuals to choose and decide what is best for themselves. In addition, the government is taking more responsibility for welfare than what is necessary. The country has trudged on and has actually grown in the past decades, with the government taking a laissez faire attitude and giving free rein to enterprises and nurturing capitalism. The nationalized health care law is pandering to the people through its mantra of social justice but the fact is that it is against the American ethos that defines poverty and how individuals are responsible for their own fates. Elaborate welfare systems such as the Obamacare, are inherently misguided because, instead of the social justice or a ddressing inequality, they are more prone to breed social ills simply by promoting the rejection of individual responsibility. Obamacare is against the American individualism and liberal policies that has worked for the American experience and the country to its current economic status and to sacrifice it just to satisfy some presidential rhetoric is tantamount to eroding the American economic fabric and social fabrics. Constitutional Question The Obama administration, with all its policies that advances welfare and big government is ensuring an American transition towards socialism. This development cannot proceed without sacrificing certain of civil liberties. This is already being demonstrated in the nationalized health care. The legislature has taken upon itself sweeping powers in order to curtail certain constitutional rights in order to pass the Obamacare legislation. With the law, the federal government is, in effect, forcing Americans to qualify under health coverage require ments, threatening them with punishments in the process. For many legal experts, this is unconstitutional. The state of Virginia, for instance, has already filed a lawsuit against the healthcare law, arguing that there is a legal precedence outlawing such an act. Particularly, it stated: Regulation of non-economic activity under the Commerce Clause is possible only through the Necessary and Proper Clause... The Necessary and Proper Clause confers supplemental authority only when the means adopted to accomplish an enumerated power are 'appropriate', are 'plainly adapted to that end', and are 'consistent with the letter and spirit of the constitution.' Requiring citizen-to-citizen subsidy or redistribution is contrary to the foundational assumptions of the constitutional compact (5-6). The above ruling explicitly cites how the nationalized health care is unconstitutional by virtue of its mandatory redistribution of service and wealth with the subsidy to the entire

Children with HIV in the U.S Research Proposal Example | Topics and Well Written Essays - 250 words

Children with HIV in the U.S - Research Proposal Example ed States got the virus through mother to child transmission; through labor, pregnancy, through breastfeeding or during delivery - as opposed to other modes of transmission. The information in this undated source is published by Avert.Org. The source provides general overview of the state of the United States in terms of the number of people, by categories, affected by HIV and AIDS. The statistics in this source are those provided by CDC among other reputable organizations, the data being of more recent years. The source also provides statistics of deaths that have resulted from HIV and AIDS with focus being on the US. This fact sheet, authored by the Kaiser Family Foundation in 2006, provides statistics of HIV/AIDS infections although it mainly contains information related to HIV/AIDS infection among women in the United States. This book, published in 1998, gives a detailed discussion of HIV and AIDS. The book provides up-to-date information regarding HIV including its history, mode of transmission, symptoms and the various means that have been applied to control the virus and prevent its attack. To acquire reliable data, an interview with a medical practitioner from the Center for Disease Control and Prevention (CDC) is proposed. CDC, as an institution has the most current data that relates to HIV in the USA as a whole. Such an interview is expected to give insights into the current infection levels among children of various ages, and in different

Normalcy to the New Deal Essay Example | Topics and Well Written Essays - 1000 words

Normalcy to the New Deal - Essay Example With this backdrop, the 1920s election was conducted commencing the resurgence of Republicans with the selection of Warren G. Harding as the new president together with Calvin Coolidge as vice president. Warren G. Harding is often quoted for his flea for normalcy: "America's present need is not heroics but healing; not nostrums but normalcy; not revolution but restoration...not surgery but serenity." Normalcy is known as the new president's thrust for the restoration of "good old days" before the World War I and its resolution to focus on internal affair. Thus, the Harding administration maintained its opposition on the League of Nations. Among his notable contributions is the promotion of conservative opinions marked by appointment of Taft to Supreme Court. Andrew Mellon, one of the senators supported lower taxes and lower government spending. A tax cuts for wealthy households was also implemented. Though these measures were indicative of tight fiscal policies, the Republicans also highlighted the existence of a balanced budget. The Republican's conservatism was reflected on the high tariffs levied on imported products. The difficulty of recovery during the period after the Great W ar is often attributed to this domestic industry protectivism. The Harding administration became involved with the Tea Dome scandal. ... He strongly advocated "letting the business cycle run their course." Coolidge approved the proposed McNary-Haugen Farm Relief Bill which was designed to allow the government to purchase agricultural surpluses. During his reign as the president, the country "experienced a wildly successful period of economic growth: the so-called 'Roaring Twenties'" (Calvin Coolidge). The president also mad a significant effort in lowering taxes and national debt. One of the most important contributions of Coolidge is the Kellogg-Briand Pact of 1928 which committed signatories including the U.S., the United Kingdom, France, Germany, Italy, and Japan to "renounce war as an instrument of national policy in their relations with one another" (Calvin Coolidge). It should also be noted that the commencement of the Great Depression happen during the Coolidge administration. This crisis is attributed to rise of consumer culture, automobile craze, slump in farm prices, McNary-Haughen Tariff Bill, and welfare c apitalism. Another Republican was elected in 1928 to replace Coolidge. The presidency of Hoover brought a negative imprint in the economy as he reigned during the onset of Great Depression. During this crisis, the stock market collapsed together with the whole financial system. Making matters worse, these tragedies were pointed out to structural flaws and corruption in the government. Hoover received criticism from Democrats who labeled him as "do-nothing" president due to his laissez faire policies. Free market advocates, on the other hand, criticized him for market interventions. After the collapse of the stock market, the president made enormous efforts to boost the economy through various reforms. In order to

How Computer Revolution Affected The Corporate World Information Technology Essay

How Computer Revolution Affected The Corporate World Information Technology Essay The rapid growth of technology has affected the world and since the revolution of computer it has bought changes to the corporate world as it has made it more convenient and easy for the employees to work on and made them more dependent on the computers because due to the rapid growth more and more organizations are adapting the technology, This paper investigate the for and against the use of computers in corporate world. The main reason of this paper is that it will include how it affects the organizations and the employees and also about its advantages and disadvantages and analysis the reasons how it has become so popular and a need in life of the corporate world, stating how it affect the companies and how helpful it is to the business world and aware the end-users about the cons and pros of it even the privacy issues of the company and they could convert their paper records to digital records which is much more convenient and easy to use for the employees to enter the data and search for it with the keyword, whether is it safe for the organizations and also the up gradation of the computers and how the history of computers. The conclusions would be how it has affected the organization and whether or not it is safe and useful for the companies to adapt it and also the paper will also suggest the issues the company will face and solutions for it. This paper will focus the use of new technologies and the impact of it in the workplace. Specifically, I would be focusing on information technology, its implementation, its drawbacks, and its future. Introduction: Since the computers are the most effective and easy way for people to work it is getting used everywhere homes, organizations, hospitals, businesses, etc. Day by day the computer technology is increasing and getting improved on how to make it more easy and convenient for the people to work on it and get the most out its advantage. Also the rapid technological growth around the globe is increasing and computers are becoming a necessity for everyone, even the business organization need to keep up with the generation and the technology, and they need to adapt the use of it, and how it helps the organization in their daily work and their employees, what are the advantages and disadvantages of it, how it affect the working manner of the company, also how technology affect the corporate world and the business world, since the nanotechnology is taking over. The Corporate world is big and they need to keep records of their clients or their bills which is not easy keeping it as manually also it is very time consuming, which is why computer helps them because computers are much faster and efficient. The People have become more dependent on the technology and the now working without a computer or doing the work is with a pen or paper is called Old fashion way , that how it is described nowadays, the computers has made the people lazy, and how the computers has affected the companies relation with their international firms and their clients all around the world and providing them with their services. Computers plays an important role in our daily lives which help us to do our work more effectively and less time and in corporate world it plays an important role because due to the technology Ethics plays an important role in it too because the company should be able to convince their new clients about how their business is going and what are their policy of work. 1. Presentation of the issue 1.1 How computers affected the world. The computer has changed the world in many different ways and in all areas for example E-mail instead of post offices, it has helped the corporates in many different ways, in education all the work can be done on it, etc. there are so many places the computer has affected the world and the people the computer has advantages and disadvantages, the computer is now being used all around the world and it is getting wider and wider due to new technology growth now you can also order your food online for example in India you can order Mc Donalds and Dominos. The computer is now a necessity in the world due to technological development nowadays the computers have been so much advanced that now in some places they are being replaced with robots. Every week there is a new invention in the computer world because people are coming up with their innovations and their ideas, the people around the world can communicate with their friends and family, etc. 1.2 How computer has affect the workplace. The computer has made the peoples work more easily and time saving the computer has affected the workplace in many difference places like call reception nowadays nearly every business has a computerized phone- system for answering incoming calls. Emails have been so popular since it has been introduced in the past decade and in some organization, its the verified as method of communication. Archiving is an important part in a organization because it is the filing and recording of documents that can now be used with computers and scanners. Instead of writing it on a paper or punching and stapling it then filing it in a cabinet in row-upon-row of space-hogging instead of all that effort it can now be recorded with the help of scanner and saved into a central computer or server for future reference. The computer has affected the businesses and firms now they can save time and money due to computers as they can make video conferencing so that they dont have to travel and waste time for i t. The I.T background of the Issue. First Computer ever made The computer was first created by IBM in 1946 which was named Mark 1 which was used to perform artillery firing calculations then The first personal computer was the Altair 8800, which briefly appeared on the scene in 1975. Two years later, the Apple II  was introduced this machine made it a revolution to the world but later on   In 1981, IBM introduced their PC, keeping in mind of their previously focused, their efforts on manufacturing mainframe business computers. Incorporating the Intel microprocessor, the IBM PC set their standard of quality of the computer world which was then used in top organizations as in that period of time computers where expensive and some of the organizations couldnt afford a computer. The computer revolution affected the corporate world in da 19th century as it was affordable for the people and it was easy and user friendly it was more convenient to with the company so that they could make records and make the use of it by the 20th century the use of computer has rapid growth in it and it has become less expensive and almost most of the organizations can afford it now and can use it, it is more easy to work it and people have become more dependent on it as it is lot more convenient for the employees to work and it also time saving the organizations can save money with it and can make more profit as they can held video conferences from their firms and working place instead of travelling and also can be in touch with the other organizations through e-mail instead of post offices which takes a lot of time the advantage of an email is that you can receive it anywhere and can read it anywhere even if youre not home, this is how the computer revolution affected the corp orate world 2.2 Business in Technology 1To make the decision to pursue a virtual world  solution creates some challenges related to management, instructional designers, IT staff, and the developers of virtual worlds themselves. 2The benefits of virtual worlds are well documented in articles in trade magazines, blogs, and vendor sites. The purpose is not to duplicate the documentation. Instead, of presenting a number of management considerations that bear on the business value and potential return on enterprise adoption of virtual worlds as a venue for learning. Every new technical medium runs into common obstacles as well as unique barriers to its adoption. But attitudes change when it is proved that the value or competitive advantage is achieved. The value of virtual-world technology will evolve as business models continue to become more intensely collaborative internally, externally, and globally 3. The impact of the Issue. 3.1 Introduction of the issue 3Since the new technology has been in demand and injected in workplaces at an exponentially increasing rate over the last few decades. Most of the Organizations think that new technology is the mean to increase the organizations/firms profit margins and to stay competitive in the rapidly evolving marketplace, and new technologies have become available to facilitate to use and dissemination. This has been led to an ever expanding and evolving field of IT developments in Information technology has evolved to an increasingly mobile workforce were theres no longer deskwork in order to stay in the information loop. We can take our office with us wherever we go. Cellular phones allow us to be to be in touch/contact with the company or workplace or anywhere. Blackberries and Ultra-mobile PCs permit has advanced in technology that it can let us access e-mail and other data products at a wide range of locations. The innovation of new technologies has given businesses to access and have faster communication; it has also increased efficiencies, and the freedom and ability to work away from the office. Rapid increasing in technology has opened doors of opportunities for organizations/firms and employees willing to explore non-traditional work arrangements. Due to modern working system depends a lot upon computers and modern technology in all sorts of areas as everyone throughout the world has come to know. It was not long ago that people were Complaining about computers or machines taking over the workforce over from humans and performing not only the jobs but even better quality.  [4]  The growths of new technologies are being used in businesses and it is showing no sign of decreasing and slowing down. Some examples of technology currently in development for commercial use are wearable computing, cities and region-wide Wi-Fi(wireless internet), and nanotechnology. Microsoft and IBM are working on a collaboration technology that will allow virtual meetings where employees will be able to teleconference on their computer screens, while creating or changing documents and product designs using a virtual whiteboard. These technologies and many other more, including all the new technology to come advances, and it will continue to contribute to an increasingly more effective and easier mobile workforce. 3.2 Advantages and disadvantages of technology in businesses. 5Technology is an integral part of all businesses today. In fact, it would be difficult to imagine a business with no technological connections. Here are some of the ways that technology impacts communication in business   Ã‚  [6]  Phone systems and email are integral and important for communication with clients, customers, and even fellow employees. Remember before when, you had to get up and walk across the hall to tell a co-worker something? Today, everyone in business has a computer and you email the person across the hall. I think the positive impact on business is that this is much quicker form of communication. After all, if you see the person face-to-face you just might talk about something rather talking about business in the email.   On the negative side, the impact of substituting technological communication for in-person communication does make us less interactive and social and tend to isolate us and it has made us busy and lazy. 7The Internet is no doubt an  effective and less time consuming technological development for business communication. Marketing efforts in particular that has been affected by the advances of the internet. Businesses are communicating more effectively with a wider audience, thus increasing their chances to reach customers beyond their local paper and to make their brand known to a bigger audience and also the most popular Google it is one of the top most search engine you get everything on it for example if a firm wants details on their competitors they will get all the required information it. 8Technology has changed the dynamics of how the business is conducted and has also affected the ways people communicate with one another. This is especially true since the Internet has been integrated into the workplace. 9The ability to link information systems has moved the business environment to the global environment. This capability is very powerful and most businesses have figured out how to harness this power and use it to gain a competitive advantage. As a result some issues have arisen that businesses must pay close attention to. The integration of technology into business has impacted areas such as diversity, ethics and organizational structure. Here are some ways these three areas have been affected by technology: 10*Diversity Technology that has developed such as e-mail, instant messaging, and online conferencing have increased in use and this affects the way people interact with one another. Todays professionals often communicate globally and far outside their local borders; this is all possible thanks to technology. The global atmosphere is now presented with new business opportunities, such as outsourcing, making international business deals, exposing themselves to a larger customer base and employees do not even necessarily need to live in the same country as their bosses! 11Ethics Ethics is another primary area that has been impacted by technology. As more and more technology is assimilated into workplaces, new ethical challenges have emerged that both employers and employees must face. Business processes are primarily connected to information systems and various other forms of technology, and people using automation must act responsibly with the data they transmit as part of their daily tasks. 3.2.2 Summary of the problem 12Businesses are increasingly inventing and implementing new ways to use technology to increase the efficiency and effectiveness of their communication. The caution for this topic is that businesses need to  [13]  be sure to analyze the time saved with the implementation of each new technology and the customers, clients reached in order to ensure that the technology is truly beneficial to the business. If there is a power failure or the server is down or any problem the employees wont be able to work because they are dependent on the technology and computers they cant work without it. 4. Solutions to the problem arising from the issue. 4.1 The solution for the problem. The problems which are arising due to the issues concerning is that the company should monitor the employees and to check the server log regularly, the technology has both sides good side and a bad side the good thing about is that the business and work is done more quicker with the help of the computer the solution, surveillance should be there on the employees to see what there working on. The company should have code of conduct in the firm/organization. There should be Training for the employees in which they can learn and benefit the company, they should have a policy that there should also work manually without the use of technology. 4.2 Opinion from the public and organizations. Publics Opinion: The banks should do some of the work manually which can be done without the using of technology, because some of the important work gets hold and the organizations give the excuse that the server is down or the server is not working. One the banks started a new service to help the environment and to save paper by sending as E-statement instead of paper statement which we receive every month through postal. Organizations opinion: Technology has helped us in so many different areas like communication between other firms and organization local and globally, instead of visiting them and waste time and money in travelling one place to another and we have our 24/7 online internet service which is for the public to access and for customer care help. Were facing more competition since there is Tele-marketing and e-commerce since it is more easy and convenient but there are more chances to be successful in it, if you know what the requirements and how to set up youre work. 5. Conclusion and unanswered questions arising from this investigation 5.1 Conclusion After doing the research and meeting up with the organization heads the conclusion is that the use of computers has affected the corporate world and also they are issues to but everything cannot be perfect, the majority is that it has made the corporate world more conveniently easy and efficient for the employees and customers so that they dont need to make too much effort and they can do most of their from there homes. In the corporate world there is a lot of data recording work so the computers help them update it and it is easier to find a customers record and save time instead of writing it manually and filing it. The companies also use computers for video conferencing with different firms or their other branches or headquarter in other countries; they say it saves money and travelling time, so the process of the work can be fast and satisfy their customers, computers has made over work more convenient and easy. As I said before that everything is not perfect there are also complaints that if the server is down or if theres a power failure etc. then the company functioning gets upset or the employees wont be able to do their work, so the company should have to train the employees to work without computer or have a backup if any of this issues happens. Computers play important role in the corporate world in their daily work and computers are important in every organization. 5.2 unanswered questions arising from this investigation Since the use of computer is a necessity, usually people are confused that are computer useful or does it affects the company in a good way, or a bad way, for example the company has to spend money in order to buy computers so it should affect the companies working manner one more expense the company faces is the surveillance of the employees which the company should hire trust worthy and hardworking employees. The corporate world using computers is very effective way and really easy which will help them to achieve more and will help them in keeping records and to satisfy their clients which the way they will provide these services and help and get to know their needs and want by staying in touch with them through emails which will benefit them in different ways. The Public also should understand that the bank sometimes dont make fake excuses which is bound to be true, rarely the server gets down due to some technical issues, maybe the bank should also make them understand that, maybe sometimes some employees do say just because they dont want to work or their tired, but this usually doesnt happen all the time. Then there is is the Computer safe for personal financial records in my opinion it is unless it has a secure connection and also it should have a strong firewall or the bit of the encrypted data. It also answers the ethical issues of related to the problem is that the company should be able to convince their clients and there policy should be transparent that when the clients join the company they should be convinced There is no doubt that the computer has been a necessity but it should be used with ethics which will benefit the employee and the business which will not create issues, the reason computers has affected the corporate world is that it has made the business and the organization to work more effectively and less time consuming and more user friendly which will help the employees work more easy and more qualitative work which will benefit the business and help them to motivate and it is also to help to maintain the companies billing and clients records, which is easier and also the company should have a back of it and it should be confidential. This area of subject is wide and there are so many way in which the computer has affected the corporate world which has benefited the corporates. Computer has helped in communication part too like emails, tele-conferencing, etc. 6. Bibliography 6.1 Books Gift of Fire 6.2 Articles IT/Computers in Business/Employment. 6.3 Online Resources Bibliography [Online]  // Learning Solutions mag.   http://www.learningsolutionsmag.com/articles/11/virtual-worlds-barriers-to-their-business-value-and-operability. Belcher Lou How technology impacts communication in businesses [Online]  // Helium.   http://www.helium.com/items/1678110-how-technology-impacts-communication-in-business. computer revolution [Online]  // http://en.wikipedia.org/wiki/Computer. Goessl Leigh How technology has affected businesses [Online]  // Helium.   8 Sunday, 2010.   http://www.helium.com/items/1696597-how-technology-has-affected-businesses. Leveckisr Algis Virtual Worlds Barriers to their business value and operability [Online]  // Learning solutions mag .   Septembe 14, 2009.   http://www.learningsolutionsmag.com/articles/11/virtual-worlds-barriers-to-their-business-value-and-operability. Sullivan Mark G. Technology in communication [Online]  // Helium.   May 7, 2009.   . Todd Jason What is the impact of new technology [Online]  // helium.   4 5, 2009.   .