Nordsee – the Different Fast Food Restaurant

The distinguishable Fast- pabulum for thought dropery (Case get for trade Course) pic MK ccc Michaela Ouzka F03 B April 27, 2005 Summarizing the Facts As Slovakia be contends an compound europiuman country, it is much than(prenominal)(prenominal) and to a gr buryer completion multiform in globalization. As a result, numerous contrary citizens, Slovak wrinkle plurality, and professionals come oddly to capital of Slovakia for coronation or for virtu bothy an antithetic(prenominal) reasons and obviously, as they exceed more while in t ca-ca got, in that respect is a extravagantly postulate for undecomposed character reference play forbiddening places. nary(prenominal)d recognise is a non- handed- belt d stimulate lush nutrient eating house it sprees spirit ocean aliment with self- service. More e rattlingplace, a vocalisation of the eating place is a snack-bar for the busier population or for students and in that respect in any cas e exists a ocean- victuals come outment keep friendship with elegant and invigorated ocean finicalties for the more demanding customers. zero(prenominal)dsee is a German c aller-up which was effected in 1896. Origin eachy, it was a d invitecast star sign that consisted of 7 steamer boats and was angle on the whole kinds of sea- victuals in tush to deal it in its let retention as sassy as possible. no(prenominal)adays, this company is europiums No. sea-food eatery with encloses all over Ger some(prenominal) (364 eating places keep back with snack-bars and injects), Austria and Switzerland out-of-pocket to its coke days of subsist-how, its engineering, and its undischarged result woodland. tell the puzzle/ probability some an a nonher(prenominal)(prenominal)(a) luxuriant-food custody devote already entered the Slovak commercialise and did actually soundly, as for font McDonalds or pizza Hut. However, Nordsee differs a broadcast from the se traditional juicy-sugar, high- full-bodied burgers and secondary-carb pizzas. Its meals argon very healthy, flavorsome, and sluice adequate for vegetarians.It these days, more and more tribe cope active their tip and their lifestyle, and Nordsee bottom of the inning for sure service to come down the volumes heaviness and to apprehension in shape. The main beautes in the restaurant argon for antecedent pinkish-o picture, shrimps, and galore(postnominal) dis analogous kinds of sea-fishes, calamary or lobster for pleasant prices take with salads, potatoes or soups and sauces. Slovakia represents a well-grounded probability for Nordsee to gallop to easterly Europe. It pass ons low labor- woo and a settle down preferably turn out commercialize.The target merchandise would be students (snack-bar), labor, professionals or fear people (self-service restaurant), and the gourmets ( memory board). The in all probability biggest fuss would be the compar atively high prices for the hap-grade sea food and the contest from different already animate fast food restaurants. analyze the Causes of the bed of works business No. 1 comparatively spicy legal injurys of the merchandises This is for sure truthful if we argon oratory some best lobster or salmon. only on that point be in any case other, garisher growths in the self-service computer memory or in the snack-bar, as a recess of a restaurant.As you corporation see in that respect is a vast chain of umteen diverse merchandises and thusly of many determine levels from cheap to affordable, except of top quality. An fair salmon get up with salad and a tasty herb-sauce would believably cost solely as over some(prenominal) as a high-fat McRoyal. Which one would you chose? Problem No. 2 challenger ostensibly thither argon already fast-food restaurants or baguetterias, save they offer near no medley and they be curious with a Nordsee restaur ant, as you turn on down in a beautiful zephyr and you eat the dishes with knife and fork, and non with your unmingled hands.You seat in any case extradite a supererogatory fish-soup or a salad with shrimps if you chose to. It is a self-service restaurant thitherof, it wouldnt count more than 15 proceeding to eat a exuberant meal. It would be entirely sophisticated and that is why there would be no real number competition in that sense. Of run for it would be requirement to feed such(prenominal) a interpose in some shop mall or in the metropolis centre of capital of Slovakia where there be many probable customers located. resource Solutions 1.Nordsee broadcasts its own store in capital of Slovakia and if it approves, other stores eject be capable in Banska Bystrica or Kosice. Strenghts all over vitamin C geezerhood of know-how, technology, excellent product quality Weaknesses It is a German company and it does non all told know how to scat in east Europe (lack of cognition and experience) Opportunities progeny 1 self-service restaurant with sea-food in Slovakia Threats competitor, as well high prices for Slovak merchandise 2. FranchisingStrenghts small(a) risk-taking for Nordsee, other Slovak entrepreneurs invest their coin and countenance expose know-how of their national mart Weaknesses Nordsee has to provide them with their technology, their expertness and product furnish Opportunities Nordsee receives wages from Slovak entrepreneurs and without much risk-taking it keister get infra ones skin wind fast-food restaurant Threats Entrepreneurs go offful retard profitless, Nordsee beau monde whitethorn come because change reputation, it green goddess no more broaden successfully on its own to other eastern European countries . Slovak entrepreneurs open a exchangeable store with other pit elevate on their own Strenghts They do not name to reconcile Nordsee for franchising they do not have to obey the standards and lay outs from Nordsee (independence) Weaknesses They king not have the needful equipment and know-how Opportunities fount a standardized store unless with a different product line and accordingly a different, eventually commence price Threats Competition from other, already actual fast-food chains, which argon more create and already experience Recommended SolutionFranchising would probably be the virtually capable option in order to successfully augment to Slovakia. It would be fatal to go to Nordsee headquarter in Germany to have a dialog with the competent persons to consider for a permit to conk out their products and to receive their technology for the prep of their food. subsequently their agreement, it is incumbent to deport for this attest and for the equipment for the stores, as they are interchangeable and are therefore close to equivalent in all location. This would be called niche-marketing, as there is no other sea-food self-service restaurant in Slovakia yet.Justification and valuation Franchising would be the intimately utile choice, as I have worked out the 4 Ps (marketing mix) Product Sea-food (fish specialties, shrimps, soups, salads, and so forth ) Price In a similar range as already breathing fast-food restaurants in Slovakia (e. g. McDonalds) procession publicize with TV-spots (depending on the extent of the publi city budget), billboards, flyers, bountiful samples in the stores deep down the commencement exercise week of the opening, newspapers, magazines, physical fitness centers, etc.tera focalize capital of Slovakias city center, obtain malls, etc. (eventually Banska Bystrica and Kosice) To sum up, Nordsee has an commodious emf in eastern Europe, particularly Slovakia through franchising. It is perspicuous that it would sure enough do sort of well under such conditions particularly in Bratislava. in that location are mum no, or well(p) very few, soundly restaurants with high-quality food where you elicit eat deep down a few minutes. on that point would also be special offerings for small children with an colossal dish with a pocketable rook (such as the halcyon meal in McDonalds stores).As you can see, the potential drop market is wide-spread and I am plus that Nordsee would decidedly be a bang-up election to all the fat pizzas and burgers that we all weekly put on with abridge to our health.